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diff --git a/doc/development/ux_guide/principles.md b/doc/development/ux_guide/principles.md new file mode 100644 index 00000000000..32520845e41 --- /dev/null +++ b/doc/development/ux_guide/principles.md @@ -0,0 +1,29 @@ +# Principles + +These are the guiding principles that we should strive for to establish a solid foundation for the GitLab experience. + +<br> + +## Professional and productive +GitLab is a tool to support what people do, day in, day out. We need to respect the importance of their work, and avoid gimicky details. + +<br> + +## Minimal and efficient +While work can get complicated, GitLab is about bringing a sharp focus, helping our customers know what matters now. + +<br> + +## Immediately recognizable +When you look at any screen, you should know immediately that it is GitLab. Our personality is strong and consistent across product and marketing experiences. + +<br> + +## Human and quirky +We need to build empathy with our users, understanding their state of mind, and connect with them at a human level. Quirkiness is part of our DNA, and we should embrace it in the right moments and contexts. + +<br> + +>>> +TODO: Ensure these principles align well with the goals of the Marketing team +>>>
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