In Flake8 2.x we allowed people to use # noqa at the end of a multiline
string to ignore errors inside the string (e.g., E501). Being blissfully
ignorant of this, I never accounted for it in Flake8 3. This fixes the
oversight and allows multiline statements to have the # noqa at the end.

Closes #177

It is possible to write plugins which are only a function. At the moment they
are called on each line manually. This allows the function also to be called
on each file once. It works similar to creating the class and calling `run` on
it immediately. The plugin function needs to return a generator.

This is based on the original comment in the `FileChecker.run_ast_checks`
method, but slightly modified as the original comment would've called the
return of the function. But the function could return the reports directly.

This simplifies the changes, reduces the scope of refactors apparently
for refactoring's sake and ensures that the internals are reasonable.

It also airs on the side of preserving information rather than
discarding or overwriting it.

This way plugins like flake8-putty can have access to the correct filename.

For the sake of IDEs, check filename for exclusion even if the file is directly
named in the command line.

Also, if the filename is "-" (stdin) check the provided display name for
exclusion.

Also, avoid calling path checking functions on the "-" filename:

 * fnmatch.fnmatch()
 * os.path.isdir()
 * os.path.exists()

This fixes a regression in behaviour from 2.x to 3.

Closes #150

This is an emerging best practice and there is little reason to not
follow it