Fixes #793.

Fixes #601. Merged in 6f87b32 from the md3 branch and did a lot of cleanup.

Changes include:

* Removed old docs build tool, templates, etc.

* Added MkDocs config file, etc.

* filename.txt => filename.md

* pythonhost.org/Markdown => Python-Markdown.github.io

* Markdown lint and other cleanup.

* Automate pages deployment in makefile with `mkdocs gh-deploy`

    Assumes a git remote is set up named "pages". Do

        git remote add pages https://github.com/Python-Markdown/Python-Markdown.github.io.git

    ... before running `make deploy` the first time.

Note that we install coverage<4.0 in travis because test-requirements.txt is
installing the same in the tox environments. The .coverage file format
changed in 4.0.

Fixes #474. Makes it a bit easier to find the changelog.