libgit2 has two distinct requirements that were previously solved by
`git_buf`.  We require:

1. A general purpose string class that provides a number of utility APIs
   for manipulating data (eg, concatenating, truncating, etc).
2. A structure that we can use to return strings to callers that they
   can take ownership of.

By using a single class (`git_buf`) for both of these purposes, we have
confused the API to the point that refactorings are difficult and
reasoning about correctness is also difficult.

Move the utility class `git_buf` to be called `git_str`: this represents
its general purpose, as an internal string buffer class.  The name also
is an homage to Junio Hamano ("gitstr").

The public API remains `git_buf`, and has a much smaller footprint.  It
is generally only used as an "out" param with strict requirements that
follow the documentation.  (Exceptions exist for some legacy APIs to
avoid breaking callers unnecessarily.)

Utility functions exist to convert a user-specified `git_buf` to a
`git_str` so that we can call internal functions, then converting it
back again.

Test that submodules are found when the are included in a pathspec
but have a trailing slash.

Instead of affecting a particular instance, make it change the
configuration.

Introduce a new binary diff callback to provide the actual binary
delta contents to callers.  Create this data from the diff contents
(instead of directly from the ODB) to support binary diffs including
the workdir, not just things coming out of the ODB.

With the new submodule cache validity checks, we generally don't
need to call git_submodule_reload_all to have up-to-date submodule
data.  Some tests are still calling it where I want to actually
test that it can be called safely and doesn't break anything, but
mostly it is not needed.

This also expands some of the existing submodule tests to cover
some variants on the behavior that was already being tested.

Make submodules externally refcounted