Daniel went through the Doc's etc and made a list of suggestions.
These are the result of the most easily patched suggestions and
one or two thing that I noticed as well.

Place the titles of literally included `bst` files directly before
the includes, and moved all related text to start below the included
file for each section.

Use the following form across the board:

  ``elements/foo.bst``
  ~~~~~~~~~~~~~~~~~~~~

  .. literalinclude:: ../path/to/foo.bst
     :language: yaml

Always use an example project relative path, too.